The business of healthcare—as well as today’s patients—are requiring more and more from their providers.  How do you manage to these expectations without draining your time, resources and, most importantly, passion for your profession?

In today’s environment, your patients expect a customer-friendly and consistent experience both online and in-office.  To accomplish this, your marketing efforts need to be integrated to create a unified and seamless experience centered on the patient.  As we looked at the marketing tools available to you, we found many “one-off” solutions leaving you to manage the integration when you’d rather practice medicine.

As veterans of healthcare marketing, we believed there was a better way.  So, we crafted a suite of solutions and resources that can be tailored to your needs and customized to your practice—yet make your marketing investment manageable and effective.  Now, instead of having to choose from and managing many vendor relationships, you can partner with ONE.   A partnership with Attune will:

• Enhance patient acquisition and patient retention
• Drive relevant social media, review marketing and list management to improve patient engagement
• Increase patient experience measures, positively impacting value-based reimbursements
• Establish automated communication to improve patient understanding, motivate self-care and activate compliance
• Optimize, or reduce, advertising financial and human resource investments
• Elevate customer service delivery of front-line staff and care team
• Ensure alignment of physical space to desired patient outcomes
• Deliver improved ROI on marketing investments

As the marketing and communications demands of patients and needs of your physicians—owned and referring—continue to grow, you are force to prioritize your investments.  How do you manage to these expectations without burning out your team, diluting your brand and continue to be responsive to evolving marketing trends?

If a one-size-fits-all agency hasn’t met your outsourced marketing needs, try a more surgical approach by partnering with Attune Marketing Group.  We deliver executive-level hospital and health system marketing expertise to accelerate growth or resolve challenges.

Our goal is to help you be nimble, grow your talent and capability offering and ensure consistency with your brand architecture.  Engaging Attune Marketing Group can:

• Build strategic plans to support organization growth and growing diversity
• Drive branded social media, review marketing and list management engagement for your physician-owned practices
• Increase patient experience measures through engagement and customer service training to physician-owned practices
• Develop your marketing talent through original and curated marketing/communications training programs
• Deliver short-term consulting solutions when you have talent gaps

Healthcare, as a business, has and will continue to dominate the growth curve.  With the confluence of technology, increasing knowledge of the mind/body and dissatisfaction with cost/delivery and access, there will be no shortage of businesses entering the space with solutions.  We are finding much of this business growth is coming from those outside the industry—individuals who have experienced a gap or frustration in the system and brought their knowledge base to deliver an innovative solution.

So, once you’ve built the solution, how do you tap into the complex and matrixed healthcare market for growth?   Attune’s experience working deep within the industry enable us to partner with you to help you build your brand.  We can support your efforts in numerous ways—from developing business plans, branding strategy, executing marketing audits and assessment, developing marketing strategy and executing implementation plans.

If you only need us for our healthcare knowledge, that’s fine too!  We work well with internal teams or other agencies as specialty consultants to help ensure your marketing gets results.